MENU ENGINEERING AND ITS IMPORTANCE
Menu planning and design is a standout amongst the most significant steps of making a best cafe successful. After ascertaining the final prices for all the menu items and designing and planning the menu contingent upon the brand image, comes an opportunity to set up menu profitability. This is the place menu engineering comes into the picture. Menu engineering is a key factor that decides the success and failure of a restaurant business. So as to comprehend the meaning of menu engineering, it is critical to first make sense of what it is actually and why a business needs it.
Menu Engineering is a buzzword that is utilized in the F&B industry and its objective is to increase the profitability of a business by motivating the customers to choose what you want them to choose on your menu. The trick is to subliminally urge the customers to buy those profitable dishes that have the maximum margin percentage on the menu.
PURPOSE OF MENU ENGINEERING:
The most significant objective of menu engineering is to urge the purchase of highly targeted items or the most profitable food items. This likewise includes and smart decisions regarding when a food item needs to change or finally removed from the menu. To be able to do this, the primary prerequisite is to figure out the expense of all the food items mentioned on the menu.
This exercise takes into account all the costs of producing and serving. Optimal calculation of all the desired costs plays a key role in the menu engineering process. Subsequent to this, the food item profitability is calculated on the basis of profit margin. This margin is calculated as the total menu price minus the food cost. In this way, the process of menu engineering then pays attention to increasing the profit on each order. The food costing should be updated each and every time a change in the price from suppliers occurs.
BENEFITS OF MENU ENGINEERING:
Some of the best cafes in Panchkula use the concept of menu engineering and they do it for all the right reasons. The standard time spent on looking at a menu is under three minutes which means the opportunity to stand out and catch their eye in only for that long. With the assistance of menu engineering, menu psychology, planning, and design, the customers can be impacted to choose dishes that are both prevalent and profitable in a quick time. In fact, menu engineering increases the chances of deriving profits by as much as 15%-20%.
THE ROLE OF MENU PSYCHOLOGY IN MENU ENGINEERING:
Visual recognition is inseparably connected to how clients read a menu. Regardless of whether in a conventional menu format, on a chalkboard or through different methods for introduction, the manner by which your menu is seen will affect the dishes chosen. Things like placement, price, color, formatting, eye movement pattern and the description play an important role in making food menus look good.
More often than not, the menu engineering suggestions pay attention to how to increase the attention by purposely controlling the categorization and the food item placement in a specific category. The strategic placement of categories and food items plays a vital role in menu engineering. The idea is that clients are destined to recall the first and last things they see on a food menu. With all this being stated, it is clear that menu engineering plays a very important role.